European Charm Bracelets
Since 2002, a new trend for European charm bracelets has emerged in both Europe and North America. These modular bracelets consist of a chain onto which different beads or 'charms' can be put. The charms are made from gold, silver or Murano glass and are interchangeable to allow the wearer to create their own look. These beads can be sculpted to simulate anything from animals to people. There are literally thousands of beads available for these bracelets as beads can be created to reflect any interest or category.
They appeal to a diverse customer base due to the wide range of beads available. The cost of the beads can be as low as $20 each. The price range can extend into the hundreds of dollar range since beads can be crafted of gold, platinum, and diamonds.
Originally introduced by Danish jewellery company Trollbeads in 1976, this style of bracelet grew in popularity and today there are many brands available. In the UK the most successful brand of European charm bracelet is Pandora and Love-links, though Biagi, Zable, Reflections by SimStars, Chamilia, Soufeel, Novobeads, Oriana, and Trollbeads are also very popular in the US. A key feature of the actual beads is that they are compatible with all major bead bracelet manufacturers. A Novobeads bracelets can be worn on a Pandora bracelet and vice versa.
These bead bracelets are fully customizable as the clasps for the bracelets and necklaces are not included when purchased. There are many options for these as well. There are even options for anchor slides which help secure the bracelet.
This current fashion for modular jewelry builds on the success that 'Add A Bead' jewelry had in the 80s.
Read more about this topic: Charm Bracelet
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