Logo and Advertising
Charlottetown Mall had a distinctive crown logo that was on all of its public trash cans and on the door handles at all the entrances/exits. This logo was designed by Dorr M. Depew, owner/operator of Depew Advertising, the Charlotte firm that provided graphic and advertising support for the new mall. Depew also wrote and produced radio commercials for the new mall, using Edwin Franko Goldman's well-known concert march "On The Mall" as the musical background.
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Famous quotes containing the word advertising:
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)