YouTube
After setting up the YouTube channel, "charlieissocoollike" in April 2007, McDonnell started posting video blogs (or "vlogs") to a small audience. He first came to prominence when his video entitled "How To Get Featured on YouTube" became popular after it was featured on YouTube's UK homepage. His audience jumped from just under 150 subscribers to over 4,000 in two days.
In January 2008, in celebration of gaining 25,000 subscribers, McDonnell asked for challenge suggestions from subscribers, and he is completing them in a series of 25 videos entitled "Challenge Charlie". He has completed 22 of these challenges as of March 2012, one of which was suggested by TV presenter, Phillip Schofield, and his daughter Molly, challenging McDonnell to perform the dance that accompanies the song, "Hoedown Throwdown", made popular in the film Hannah Montana: The Movie. McDonnell has since posted a wide range of videos on the site including his most viewed "My American Accent".
In 2008, McDonnell participated in a video-blog collaboration with four other YouTube personalities, entitled "FiveAwesomeGuys," a spin-off project of the "FiveAwesomeGirls" which featured hayleyghoover and italktosnakes and ran from January 28 to December 31 of that year. In May 2009, McDonnell created an alternate YouTube account, "CharlieAtE3", which followed McDonnell when he traveled to E3 2009. In January 2010 McDonnell created another alternate YouTube channel, "charlieissoboredlike", for the videos he makes when he has "nothing better to do".
In June 2011, McDonnell became the first YouTuber in the United Kingdom to ever reach 1 million subscribers. McDonnell's videos currently end with an outro by Stephen Fry, now also inclusive with a "quali-tea" stamp.
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