Ziv Television Programs, Inc.
Fries began to work for Ziv Television in 1952 at California Studios, which is now known as Raleigh Studios, in Hollywood, California. During his eight years at Ziv, the company produced shows such as The Cisco Kid, Highway Patrol, and Sea Hunt. "Television was a cottage industry in 1952, when I came on the scene. The Ziv office staff in Hollywood was very small, probably no more than fifteen people." With Fries running the company's production and studio operations, Ziv became one of the more prominent independent TV syndication companies. Rather than only buying commercial air time on TV, advertisers during this period would typically buy entire programs, such as General Electric Theater hosted by Ronald Reagan and Texaco Star Theater hosted by Milton Berle. Ziv and other syndication companies would fashion a show for an advertiser by tailoring main titles and commercials to air in the number of cities that the advertiser would "buy." These specially fashioned titles and commercials made it look like the advertiser owned and produced the entire series. The rise of network television ultimately prompted company founder Frederick Ziv to sell the company to United Artists in 1960.
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