Charles Schwab Corporation - "Talk To Chuck" Campaign

"Talk To Chuck" Campaign

On December 1, 2004, Euro RSCG New York announced it was chosen by Charles Schwab as its full-service advertising agency.

Starting in 2005, Charles Schwab launched a series of television ads. In a Slate magazine review, Ben Stuart, VP of Brand Strategy and Advertising for Schwab, said the cartoons force the viewer to focus on what he hears. The TV ads were produced by Euro RSCG and directed/animated by Bob Sabiston's Flat Black Films.

"Talk to Chuck" ads are also seen in print media, online, billboards, and visible in branch offices.

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    “Don’t talk to me about naval tradition. It’s nothing but rum, sodomy and the lash.”
    —Winston Churchill (1874–1965)

    “When I was one-and-twenty
    I heard a wise man say,
    “Give crowns and pounds and guineas
    But not your heart away;
    Give pearls away and rubies,
    But keep your fancy free.”
    But I was one-and-twenty,
    No use to talk to me.”
    —A.E. (Alfred Edward)

    “The chuck wagon carries the food and utensils for the range kitchen. Man-at-the-pot is the first buckaroo to pick up the coffee pot when out with the chuck wagons. It becomes his duty to pour the coffee for the outfit. “Come and get her before I throw her out” is the time honored mess call.”
    —Administration in the State of Neva, U.S. public relief program (1935-1943)

    “The war on privilege will never end. Its next great campaign will be against the privileges of the underprivileged.”
    —H.L. (Henry Lewis)