History
It was announced in the summer of 2007 that Virgin Media Television was to launch the new channel. The network had previously expressed their interest in running a general entertainment channel to coincide with the relaunch on NTL: Telewest to Virgin Media. At first, the company stated that all of their other channels including Ftn, would still run as normal, but because of Ftn having a key Freeview primetime slot, this was later changed.
The channel was launched as Virgin1 on 1 October 2007 on all platforms (Freeview, Virgin Media and Sky) replacing former Virgin Media Television channel Ftn. Some media sources have claimed that it was intended to be in direct competition with British Sky Broadcasting's flagship channel, Sky1, which in August 2010 had a 0.8% share of the market compared with Virgin1's 0.7%.
On 20 February 2008, the channel moved from Ftn's old slots 153 and 154 on Sky and took over Bravo's slots 123 and 124, which were placed higher up on the EPG. The next day, the channel went on to achieve its highest ratings thus far, with the season premiere of Terminator: The Sarah Connor Chronicles which secured a 4.2% share of multi channel viewers.
On 27 April 2009, it was announced that Virgin1 (on Freeview) would move from multiplex D to multiplex A, allowing the channel to broadcast 24 hours a day. It's vacated slot was used to launch a timeshifted version of the channel which broadcast from 18:00 to 06:00. In Wales, it was only available from 09:00 to 19:00, with the +1 service only available from 19:00.
On 14 May 2009, Virgin Media Television announced plans to revamp the channel. On 9 June 2009, it underwent a rebranding with new idents, break bumpers and onscreen identity. As part of the rebrand a mascot called Red was introduced, a puppet character from the creator of the ITV Digital Monkey.
On 20 October 2009, the channel reduced its hours on Freeview to 09:00 - 03:00, allowing Tease Me TV to launch.
From 30 October 2009, the channel briefly aired TNA iMPACT! at 21:00 (which was also shown on sister channel Bravo at the time). This was the first time wrestling has been aired on free television in the UK since 2001.
On 1 June 2010, the timeshifted version of the channel ceased broadcasting on Freeview channel 35, allowing Yesterday to extend its broadcast hours. The timeshifted service continued to operate on satellite and cable platforms, between 04:00 and 01:00 daily (the live Challenge Jackpot simulcast on Virgin1 between 00:00 and 03:00 was not timeshifted).
On 4 June 2010, British Sky Broadcasting and Virgin Media announced that they had reached an agreement for the acquisition by Sky of Virgin Media Television. Virgin1 was also a part of the deal, but was rebranded as Channel One on 3 September 2010, as the Virgin name wasn't licensed to Sky.
Read more about this topic: Channel One (UK TV Channel)
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