Two main sources of wealth in Chania are agriculture and tourism. A big portion of the city's residents (not necessarily farmers) own from few to many decares of agricultural land where several plants are being cultivated, the most popular ones being olive trees and citrus. Other important products include wine, avocados, dairy etc. Apart from the traditional ways of cultivation, some of the producers have concentrated on practicing new methods in order to promote organic food. The organization of the Agricultural August has been a recent attempt to promote local quality products including a series of activities organised by the Prefecture of Chania since 1999 and has proved very successful.
On the other hand, tourism has developed rapidly during the last decades, starting from the early 1970s. Nowadays the tertiary sector is becoming more and more important for the locals, since an increasing number of them are participating in the business. Agrotourism and ecotourism are forms of tourism which are significantly developing lately.
There is also some secondary industry with focus on the processing-packaging of the agricultural products (some of them export oriented) or manufacture products that support the agricultural production. On the other hand, the growth and development of academic/research institutions in Chania is a challenge for future economic activities by taking advantage of the specialised knowledge of scientists and technicians and by also reinforcing quality tourism (conferences etc.).
An important centre of the economic activities in the town is the Chania Chamber of Commerce and Industry (E.B.E.X.) .
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