Chanel No. 22 - History

History

Coco Chanel had worked with Ernest Beaux on her original perfume, Chanel No. 5, which debuted in 1921. The following year, they released Chanel No. 22. There are also reports that the official debut was made in 1928 to coincide with the introduction of Mademoiselle Chanel's "White Look" fashion line.

In 1924, Pierre Wertheimer became a partner to Coco Chanel in her perfume business. He owned 70 percent; Chanel owned 10 percent, and a friend of Chanel’s owned the remaining portion. Chanel agreed to owning such a small amount in exchange for having complete control over the product.

Ralph Barton, the eminent cartoonist for The New Yorker and who was said to have been somewhat of a dandy, reportedly wore the scent. "In lieu of a scarfpin, a scarab seal ring encircles his cravat, and when indoors he is partial to Chinese slippers. . . . Chanel No. 22 is his customary perfume. His favored dressing gown is of a gallant jade hue."

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