Champagne in Popular Culture - in Movies

In Movies

One of the longest-lasting associations of Champagne and popular culture belongs with Ian Fleming's fictional spy character James Bond, who is portrayed as a frequent drinker of Champagne prestige cuvées. A count of over 22 Bond films reveals 35 occasions on which the character was portrayed drinking Champagne, of which 17 were Bollinger, preferably Bollinger R.D., and 7 were Dom Pérignon.

Champagne has provided inspiration and a touch of exotica to many other Hollywood productions over the years. In 1928, Alfred Hitchcock's silent film Champagne famously begins and ends with a shot through the bottom of a Champagne glass. Billy Wilder's musical entitled The Champagne Waltz, a 1937 film with the tagline, "As gay and sparkling as a Champagne cocktail!", accentuates the perceived rivalry between traditional classical music and more popular, modern tunes: Champagne being the exciting, decadent newcomer, the waltz representing old-fashioned attitudes. Several other movies have given Champagne notable prominence.

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