Champagne Fairs - Dominance and Decline

Dominance and Decline

The fairs were also important in the spread and exchange of cultural influences—the first appearance of Gothic architecture in Italy was the result of merchants from Siena rebuilding their houses in the Northern style. The phrase "not to know your Champagne fairs" meant not knowing what everyone else did.

It was in the interest of the Count of Champagne, virtually independent of his nominal suzerain, the King of France, to extend the liberties and prerogatives of the towns, which were founded in the increased security of the feudal settlement following the feudal disorders of the tenth century. The predominance of the Champagne fairs over those of other cities has been attributed to the personal role of the Counts in guaranteeing the security and property rights of merchants and trading organisations attending the fairs, and in ensuring that contracts signed at the fairs would be honoured throughout Western Christendom. The counts provided the fairs with a police force, the "Guards of the Fair", who heard complaints and enforced contracts, excluding defaulters from future participation; weights and measures were strictly regulated. Historian Jean Favier has written "the success of the Champagne fairs can be attributed solely to this intelligent policy of applying public order to business." The Counts' concern for protection of this profitable trade extended beyond their borders: Thibaut II negotiated a treaty in which the kings of France pledged themselves to take under royal protection all merchants passing through royal territory on their way to and from the Champagne fairs. Eventually even the king became involved; in 1209 Philip Augustus granted safe conduct within France to merchants traveling to and from the Champagne fairs, increasing their international importance.

Traditional historians have dated the decline of the Champagne fairs to the subordination of Champagne to the Royal Domain brought about by the marriage alliance of Philip the Fair in 1284. In 1285 Champagne became an integral part of France. "When the special motivation was removed in 1285", Janet Abu-Lughod observes, "the Champagne fairs lost their edge." The effect of the mini Ice Age and population-diminishing black plague took a toll also. Around the same time, a series of wars in Italy, most significantly the conflicts between the Guelphs and Ghibellines, disrupted the overland trade routes that connected the Italian cities with France, and Genoese and Venetian merchants opened up direct sea trade with Flanders, diminishing the importance of the fairs. Fernand Braudel also saw the decline as due to the increasing sophistication of communications and distance credit, changing the medieval merchant from a person engaged in constant arduous travel to one who mostly controlled his affairs by correspondence.

As the Champagne fairs dwindled to insignificance, their place was assumed by the fairs of Bruges, to which the Genoese ships sailed, and Cologne, a Hansa town, of Frankfurt-am-Main, of Geneva and, more locally, of Lyon.