Audience
Chamas da Vida premiered at second place on the audience ratings. After SBT started to rerun Pantanal, the telenovela lost part of its audience. However, it remained on the second place, losing it to Pantanal once in a while. After the end of both Pantanal and Rede Globo's A Favorita, Chamas da Vida rose its audience ratings. The telenovela has reached an average rating of 15,5 in Rio de Janeiro and of 13,8 in São Paulo. Although its audience rating is higher in Rio than in São Paulo, proportionally Chamas da Vida has almost the double of viewers in the latter.
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Famous quotes containing the word audience:
“An audience is never wrong. An individual member of it may be an imbecile, but a thousand imbeciles together in the dark—that is critical genius.”
—Billy Wilder (b. 1906)
“Of the modes of persuasion furnished by the spoken word there are three kinds. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, provided by the words of the speech itself.”
—Aristotle (384–323 B.C.)
“Popular art is normally decried as vulgar by the cultivated people of its time; then it loses favor with its original audience as a new generation grows up; then it begins to merge into the softer lighting of “quaint,” and cultivated people become interested in it, and finally it begins to take on the archaic dignity of the primitive.”
—Northrop Frye (b. 1912)