C'est Dans L'air - Music Video

Music Video

The music video was aired on television on 15 April 2009. Directed by 3D-animations designer Alain Escalle, it was shot in black and white, and shows Farmer dancing with skeletons in the background. Archival nuclear test footage is also used in the video, and the face of the singer turns sometimes into a skull, with light effects. At the and of the video, the Earth is destroyed after an atomic explosion.

The graphic elements of this video are manufactured from the visual elements used for the spectacle on scene and refers to universality of the world through the geometrical primitives. We find there the set of themes of a nuclear expensive destruction already present in are film " The tale of the floating world". As well as the marked reference of "rage net" (1988), "mothlight" (1963) and "Dark tower" of Stan Brakhage experimental film director died in 2003 and the group of creation of the video art between years 80/90. Escalle had reference he used before in the Charles Winter the photographic work (Flash from the Rhumkorff machine 1850) he used before the same theme with the "Fantôme d'amour" video installation, with an evocation of a dancing woman playing with thunder. The whole is in black and white. And the technique mixes different sources once again: 3D, Images the sun and of the planet Earth, Images of branches of trees and of forest in black and white then into negative, reprocessed and then deformed through numerical filters whose characteristic is to generate images automatic flashes. This mixture finds its final key in the use of painting on the film which gives to the clip its aspect ages and worn by time.

The video received mixed reviews. It was sometimes accused of "feeding morbid obsessions or of shocking by simple taste for provocation". However, Chuberre considered the video as "direct and forceful", and which perfectly announced the "exciting and electric atmosphere" of Farmer's 2009 concerts. Chuberre also believes that the video provides "an universal truth: the destructive power at the center of this substance can destroy us, but can also help us to build."

The music video for the live single was composed of images from the concert at the Stade de France in Paris, on 12 September 2009. It was for the first time revealed to the public on 27 November 2009.

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