History and Traditions of The Brand
The Cerruti label was launched in 1967 with a menswear collection. In 1976, the line 'Cerruti Woman' was created. Before creating his own brand in 1974, Giorgio Armani had worked in Paris under Cerruti.
In 1978, the house launched the fragrance with Nino Cerruti pour Homme, followed by Cerruti 1881 pour Homme in 1990, Cerruti Image in 1998 and l'Essence de Cerruti in 2008.
In the 1980s, Cerruti began producing clothes for films, including Bonnie and Clyde, Pretty Woman and Basic Instinct. The brand designed clothes for actors such as Michael Douglas, Jack Nicholson, Tom Hanks, Bruce Willis, Sharon Stone, Robert Redford, Harrison Ford, Al Pacino and Jean Paul Belmondo. Nino Cerruti had cameo appearances in the following Hollywood movies: Holy Man (1998), Catwalk (1996) and Cannes Man (1996).
In 1994, Cerruti was the official designer of the famous Scuderia Ferrari.
In October 2000, Nino Cerruti sold his brand to Italian investors and get back to the family business of his grandfather, Lanificio Fratelli Cerruti, dal 1881.
Today, the Cerruti brand includes ready-to-wear, jeans, sportswear, fragrances, leather goods, watches, sunglasses, and other accessories like writing instruments.
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