History
Cerealicious began early in 2005 when a group of college friends and officemates decided to offer a new way of eating cereals outside of home. The group saw that the market needed healthier, yet palatable food options. After a year of planning, the first Cerealicious outlet opened on January 4, 2006 inside the University of Santo Tomas compound.
Cerealicious soon gained a following among young people. After a few months, the business grew and expanded to three more locations, one along Taft Avenue (near De La Salle University), one in The Block, SM North, and another one inside La Salle Greenhills. In 2007, Cerealicious continued to expand in Mendiola, Morayta, Greenhills, Cebu, and inside campuses such as St. Paul College Pasig, Saint Pedro Poveda College, De La Salle University, De La Salle Zobel, Ateneo de manila University, Don Bosco Technical Institute - Makati, Ateneo de University and FEU - East Asia College.
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