Century Theatres - XD

XD

In 2009 Cinemark introduced "XD" or Extreme Digital Cinema, the company's response to IMAX. Extreme Digital allows Cinemark to play any movie they want on it, unlike IMAX which needs special formatting. Because of this, Cinemark can play a different movie on their XD auditoriums whenever they want, where IMAX usually plays the same movie for weeks. There are currently 25 Century and Cinemark Theaters equipped with XD. The technology employs a larger screen, up to 38' × 70', with additional improvements in audio and digital projection. The projector can project either 2D or 3D from digital cinema sources.

Shortly after its introduction IMAX filed a lawsuit against Cinemark, claiming that Cinemark stole trade secrets from them that ultimately went into the creation of xD.