The Tower At Century Plaza
In 1984, the hotel added a 297-room tower on the north portion of the property, adjacent to Olympic Boulevard. The Tower was marketed as a luxury wing of the hotel and increased capacity to 1,046 rooms. Ronald Reagan by arrangement signed in as the first guest of the just completed Tower, while then Century Plaza Vice-President and Managing Director William Quinn greeted him on December 27, 1984. In 1999 the hotel rededicated its penthouse suite, the entire 32nd floor the Ronald Reagan Suite, attendees including Nancy Reagan. While Reagan was in office, he stayed in the Tower so frequently the media dubbed it his Western White House. President Reagan had recently celebrated his re-election to a second term as President on the stage of the Los Angeles Ballroom in the original Century Plaza Hotel on November 6, 1984. In 2000, soon after Westin was acquired by Starwood, the Tower was converted into a separate hotel under a more luxurious Starwood brand, The St. Regis Los Angeles. That hotel was then sold by the owners of the Century Plaza in 2005 to developers who closed it for conversion to residential use. With its 1980s ceilings too low to meet modern residential demands, the relatively new building was razed to make way for The Century, a high-rise condominium completed in fall 2009.
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