Marketing
Sociedade Central de Cervejas e Bebidas promotes the Sagres brand through a very strong liaison with football. Sagres has a long-term sponsorship deal with the Liga Portuguesa Futebol, the highest level of professional football (soccer) in Portugal. As a result, the league is officially called Liga ZON Sagres. Sagres is also the official sponsor of the Portuguese National Team since 1993. Besides that, Sagres beer is also official sponsor of many professional teams, like Benfica, Braga, Olhanense and Académica Coimbra.
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