Brands
SCC produces a range of beers, mainly pale lagers. Sagres brand was born in 1940 as a prestige beer, to represent Sociedade Central de Cervejas at the Portuguese World Exhibition inaugurated in May 1940. Sagres is named after a town of the same name, a small village located in the most south-westerly point of Europe, and where sailors learned all about the navigation science. With a similar fate to the caravels that left from Lisbon to faraway lands, Sagres was the first beer to be exported, arriving first in Gibraltar, and moving on to the Azores and the Overseas Territories of Angola, Cape Verde Islands, Guinea Bissau, Sao Tomé and Principe, Timor, Goa, Macau and Mozambique. Nowadays Sagres beer is present in almost every corners of the world, wherever there is a Portuguese community.
Sagres (5,0% abv): is a pale lager (branca) made of 100% natural product, brewed according to exclusive traditional methods with water, malt, cereals which have not been malted and a rigorous selection of the finest hops. No additives or preservatives are used in its brewing. Moderately rich, it has a dry and pleasantly bitter taste. It is light and has a golden colour. Sagres was the first Portuguese brand to launch the Mini version (20cl), a success among consumers because of it small size and constant freshness.
Sagres Preta (4,3% abv): is a dark Munich type of beer, moderately rich, with a pleasant caramel “bouquet”. For many, it is “the alternative drink to an immense minority who want to know the difference”. For many years, Sagres Preta was the only dark ale in the domestic market.
Sagres Bohemia (6,2% abv): is an auburn beer, with an intense character, fruity aroma, creamy foam and a reddish amber colour. It was launched in 2005.
Sagres Bohemia Reserva 1835 (6,6% abv): Launched in 2006 as a limited edition to commemorate the 170th anniversary of Cervejaria da Trindade.
Sagres Zero (0,3% abv): is a light non-alcoholic beer, with a refreshing character and the taste of the Original Sagres beer. It was launched in 2005.
Sagres Zero Preta (0,3% abv): is a beer type Munich with a strong trace of malt and a smooth bitterness. The first non-alcoholic Sagres dark ale beer was launched in 2007.
Sagres Zero Limalight (0,3% abv): is a light non-alcoholic beer with natural lemon extract. Launched in March 2008.
Sagres Special Editions: as part of Sagres innovation strategy, once or twice a year special editions with limited quantities are launched to the market. Some examples like Sagres Preta Chocolate (chocolate-flavored dark ale beer), Sagres Festa (regular Sagres with 4,2% alcohol and -2º filtration process) or Sagres Puro Malte (highly selected materials and aromatic hop for demanding connaisseurs) have turned into huge market success.
Read more about this topic: Central De Cervejas
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