Cellophane - History

History

Cellophane was invented by Swiss chemist Jacques E. Brandenberger while employed by Blanchisserie et Teinturerie de Thaon. In 1900, inspired by seeing a wine spill on a restaurant's tablecloth, he decided to create a cloth that could repel liquids rather than absorb them. His first step was to spray a waterproof coating on to fabric, and he opted to try viscose. The resultant coated fabric was far too stiff, but the clear film easily separated from the backing cloth, and he abandoned his original idea as the possibilities of the new material became apparent.

It took ten years for Brandenberger to perfect his film, his chief improvement over earlier work with such films being to add glycerin to soften the material. By 1912 he had constructed a machine to manufacture the film, which he had named Cellophane, from the words cellulose and diaphane ("transparent"). Cellophane was patented that year. The following year, the company Comptoir des Textiles Artificiels (CTA) bought the Thaon firm's interest in Cellophane and established Brandenberger in a new company, La Cellophane SA.

Whitman's candy company initiated use of cellophane for candy wrapping in the United States in 1912 for their Whitman's Sampler. They remained the largest user of imported cellophane from France until nearly 1924, when DuPont built the first cellophane manufacturing plant in the US. Cellophane saw limited sales in the US at first since while it was waterproof, it was not moisture proof—it held water but was permeable to water vapor. This meant that it was unsuited to packaging products that required moisture proofing. Du Pont hired chemist William Hale Charch, who spent three years developing a nitrocellulose lacquer that, when applied to Cellophane, made it moisture proof. Following the introduction of moisture-proof Cellophane in 1927, the material's sales tripled between 1928 and 1930, and in 1938, Cellophane accounted for 10% of Du Pont's sales and 25% of its profits.

The British textile company Courtaulds' viscose technology had allowed it to diversify in 1930 into viscose film, which it named "Viscacelle". However, competition with Cellophane was an obstacle to its sales, and in 1935 it founded British Cellophane in conjunction with the Cellophane Company and its French parent company CTA. A major production facility was constructed at Bridgwater, Somerset, England, from 1935–1937, employing 3,000 workers.