History
The "Cellared in Canada" practice originated in the early years of the Canadian wine industry in the 1980s. During this period grape growers received incentives to pull out existing plantings of Vitis labrusca and replace them with Vitis vinifera, which is more suitable for winemaking. The Canadian government granted permission to wine producers to import from foreign grape sources while they waited for the new V. vinifera plantings to mature and develop. Even as viticulture in Canada continued to expand, with more available sources of local grapes, the practice was permitted as a buffer against the financial impact of inclement weather that could devastate the local crop and cause shortages. Although the original rationale no longer holds true, the practice is still used by large wine companies.
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