Celebrity - As A Mass Media Phenomenon

As A Mass Media Phenomenon

Celebrities often have fame comparable to royalty. As a result, there is a strong public curiosity about their private affairs. The release of Kim Kardashian's sex tape with rapper Ray J in 2007 brought her to a new level of fame, leading to magazine covers, book deals, and reality TV series.

Celebrities may be resented for their accolades, and the public may have a love/hate relationship with celebrities. Due to the high visibility of celebrities' private lives, their successes and shortcomings are often made very public. Celebrities are alternately portrayed as glowing examples of perfection, when they garner awards, or as decadent or immoral if they become associated with a scandal. When seen in a positive light, celebrities are frequently portrayed as possessing skills and abilities beyond average people; for example, celebrity actors are routinely celebrated for acquiring new skills necessary for filming a role within a very brief time, and to a level that amazes the professionals who train them. Similarly, some celebrities with very little formal education can sometimes be portrayed as experts on complicated issues. Some celebrities have been very vocal with their political views. For example, Matt Damon expressed his displeasure with 2008 U.S. Vice Presidential Nominee Sarah Palin, as well as with the 2011 United States debt-ceiling crisis.