Club Deportivo Guadalajara ; often simply known as Guadalajara or Chivas de Guadalajara ) is a Mexican professional football club based in Guadalajara, Jalisco. Guadalajara plays in the Liga MX and is the most successful club in Mexican football, having won 11 First Division titles, 7 Campeón de Campeones, 1 InterLiga, 1 Copa Challenger, 4 Copa Oros de Occidente, and 2 Copa México. Guadalajara is one of the ten founding members of the Mexican First Division and along with longstanding rivals Club América. It has never been relegated to the second-tier division. Most recently, Guadalajara is the runner-up of the 2010 Copa Libertadores.
C.D. Guadalajara is the only football club in Mexico to exclusively field players of Mexican heritage. The team has constantly emphasized home-grown (cantera) players and has been the launching pad of many internationally successful players, including Javier "Chicharito" Hernández, Carlos Vela, Omar Bravo Carlos Salcido and among others. The team's three colors (red, white, and blue) symbolize "Fraternity, Union, and Sports". The team mascot, as well as their nickname, is the goat or chiva. According to FIFA Chivas are Mexico's most successful and popular team, and hold the Mexican league record for the longest winning streak at the beginning of a season, with 8 consecutive wins.