CBS Washington - Websites

Websites

In July 2007, WUSA launched a second web site at DVMmoms.com. The site focused on topics relating to local young moms in the Washington, D.C. area. Gannett also rolled out similar moms sites in other select markets where it have properties. In February 2008, WUSA launched a third web site at DVMOurTime.com. The site is fronted by noon anchor J.C. Hayward and provides local restaurant and business discounts as well as news and events targeted towards baby boomers.

In 2008, Gannett and Tribune partnered to expand the Metromix brand that has been successful for many years in Chicago at the Chicago Tribune. WUSA's local Metromix.com site launched in July 2008 and is WUSA's fourth web site. There are 35 other Gannett and/or Tribune properties that have a Metromix site. In August 2008, Gannett revamped its moms sites, and DVMmoms.com was renamed MomsLikeMe.com. Like the previous versions, the site features topics related to young moms and includes technology from Ripple 6, which was recently acquired by Gannett. There are MomsLikeMe.com sites in 85 other markets throughout the country.

In September 2008, WUSA's fifth web site was launched, called HighSchoolSports.net. The site features high school sports rankings, schedules, scores across the US for high school football, soccer, basketball, baseball, and more. Again, this is a Gannett-owned property that was launched in many markets throughout the country.

In June 2010, Gannett Broadcasting and DataSphere Technologies announced a partnership to create community-focused websites in 10 of their television station markets. WUSA was one of the first to launch these sites in August 2010. The sites are integrated within the existing website and feature hyper local news and user-generated content about area happenings and events. In addition to powering the community web sites, DataSphere provides enhanced functionality, including market-leading site search, coupons, a business directory and ad targeting. WUSA created 53 different neighborhood sites in the Metro DC area.