Advertising
Advertising on Innertube was different and independent from CBS. Sponsors who had network coverage had to purchase Innertube advertising separately. These spots were sold in 15 and 30 second increment, similar to the network version. Although the goal of Innertube was to attract newer, more technologically advanced viewers, CBS had also hoped to gain some overlap from network viewers wishing to watch rebroadcasts of network shows. Finally, CBS planned to include special one-on-one interviews with celebrities.
Read more about this topic: CBS Innertube
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