Release
Casino Royale premiered at the Odeon Leicester Square, the Odeon West End and the Empire simultaneously in London on 14 November 2006. It marked the 60th Royal Film Performance and benefited the Cinema & Television Benevolent Fund (CTBF), whose patron, Queen Elizabeth II, was in attendance with the Duke of Edinburgh. It is the third James Bond premiere that the Queen attended following You Only Live Twice and Die Another Day. Along with the cast and crew, numerous celebrities and 5,000 paying guests were also in attendance with half the proceeds benefiting the CTBF.
Only two days following the premiere, pirated copies appeared for sale in London. "The rapid appearance of this film on the streets shows the sophistication and organisation behind film piracy in the UK," said Kieron Sharp, from the Federation Against Copyright Theft. Pirated copies of the DVD were selling for less than £1.57. Craig himself was offered such a DVD while walking anonymously through the streets of Beijing wearing a hat and glasses in order to avoid being identified.
In January 2007, Casino Royale became the first Bond film ever to be shown in mainland Chinese cinemas. The Chinese version was edited before release, with the reference to the Cold War re-dubbed and new dialogue added during the poker scene explaining the process of Texas Hold'em, as the game is less familiar in China (this addition is reminiscent of dialogue that was added to the 1954 American TV adaptation in order to explain the rules of baccarat, the game featured in the original book). Casino Royale earned approximately $11.7 million in China since its opening on 30 January on 468 screens, including a record opening weekend collection for a non-Chinese film, with $1.5 million.
After critics dubbed Die Another Day "Buy Another Day" because of around 20 product placement deals, Eon limited their promotions for Casino Royale. Partners included Ford Motors, Heineken Pilsener (which Eva Green starred in adverts for), Smirnoff, Omega SA, Virgin Atlantic Airways and Sony Ericsson.
Read more about this topic: Casino Royale (2006 film)
Famous quotes containing the word release:
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)
“An inquiry about the attitude towards the release of so-called political prisoners. I should be very sorry to see the United States holding anyone in confinement on account of any opinion that that person might hold. It is a fundamental tenet of our institutions that people have a right to believe what they want to believe and hold such opinions as they want to hold without having to answer to anyone for their private opinion.”
—Calvin Coolidge (1872–1933)
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)