Release
Casino Royale premiered at the Odeon Leicester Square, the Odeon West End and the Empire simultaneously in London on 14 November 2006. It marked the 60th Royal Film Performance and benefited the Cinema & Television Benevolent Fund (CTBF), whose patron, Queen Elizabeth II, was in attendance with the Duke of Edinburgh. It is the third James Bond premiere that the Queen attended following You Only Live Twice and Die Another Day. Along with the cast and crew, numerous celebrities and 5,000 paying guests were also in attendance with half the proceeds benefiting the CTBF.
Only two days following the premiere, pirated copies appeared for sale in London. "The rapid appearance of this film on the streets shows the sophistication and organisation behind film piracy in the UK," said Kieron Sharp, from the Federation Against Copyright Theft. Pirated copies of the DVD were selling for less than £1.57. Craig himself was offered such a DVD while walking anonymously through the streets of Beijing wearing a hat and glasses in order to avoid being identified.
In January 2007, Casino Royale became the first Bond film ever to be shown in mainland Chinese cinemas. The Chinese version was edited before release, with the reference to the Cold War re-dubbed and new dialogue added during the poker scene explaining the process of Texas Hold'em, as the game is less familiar in China (this addition is reminiscent of dialogue that was added to the 1954 American TV adaptation in order to explain the rules of baccarat, the game featured in the original book). Casino Royale earned approximately $11.7 million in China since its opening on 30 January on 468 screens, including a record opening weekend collection for a non-Chinese film, with $1.5 million.
After critics dubbed Die Another Day "Buy Another Day" because of around 20 product placement deals, Eon limited their promotions for Casino Royale. Partners included Ford Motors, Heineken Pilsener (which Eva Green starred in adverts for), Smirnoff, Omega SA, Virgin Atlantic Airways and Sony Ericsson.
Read more about this topic: Casino Royale (2006 film)
Famous quotes containing the word release:
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)