The Business Develops
By 1852 Don José Joaquin Carreras had established himself near Leicester Square at 61 Prince's Street W1, and in 1853 was granted the highest honour of a warrant as the sole supplier of cigars and tobacco to the Spanish Legation in London. His fame as a skilled tobacco blender soon spread, and he produced special blends to suit the individual tastes of the highest members of society, with fashionable and distinguished customers visiting his showrooms to select their own tobaccos.
One of Don José's most famous customers was the third Earl of Craven. A special blend, to become known as Craven Mixture, was created specially for him and this blend has since spread in popularity throughout the world.
Read more about this topic: Carreras Tobacco Company
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