The 1914-1918 War
The 1914-18 war caused a rapid acceleration in cigarette smoking and Carreras was to the fore in supplying cigarettes to the armed forces.
Cigarettes were in short supply but Baron did not deviate from his object of better quality marketing of better quality products than his competitors. As an example, he enclosed French dictionaries in the containers of all cigarettes sent to the Front and supplied millions of copies of phrase and grammar books.
Read more about this topic: Carreras Tobacco Company
Famous quotes containing the word war:
“A nice war is a war where everybody who is heroic is a hero, and everybody more or less is a hero in a nice war. Now this war is not at all a nice war.”
—Gertrude Stein (1874–1946)