The 1914-1918 War
The 1914-18 war caused a rapid acceleration in cigarette smoking and Carreras was to the fore in supplying cigarettes to the armed forces.
Cigarettes were in short supply but Baron did not deviate from his object of better quality marketing of better quality products than his competitors. As an example, he enclosed French dictionaries in the containers of all cigarettes sent to the Front and supplied millions of copies of phrase and grammar books.
Read more about this topic: Carreras Tobacco Company
Famous quotes containing the word war:
“A democracy which makes or even effectively prepares for modern, scientific war must necessarily cease to be democratic. No country can be really well prepared for modern war unless it is governed by a tyrant, at the head of a highly trained and perfectly obedient bureaucracy.”
—Aldous Huxley (1894–1963)