Carreras Tobacco Company - J. M. Barrie and Craven Mixture

J. M. Barrie and Craven Mixture

J. M. Barrie, the famous novelist and author, was a valued customer during the 1890s. When he wrote My Lady Nicotine which was published in 1890, he centred the story around a mythical tobacco called Arcadia Mixture. It wasn't long before Carreras realised that Barrie's sole supply of tobacco was the Craven Mixture he sold at Wardour Street, and in January 1897 Barrie confirmed to Don Jose that Arcadia Mixture and Craven Mixture were one and the same. Shortly afterwards, Carreras began using Barrie's endorsement in his advertising and Craven Mixture benefited as sales at home and abroad increased rapidly.