Craven A
Soon after the end of the 1914-18 War the market resumed its normal competitive spirit with Carreras once more well to the fore. Baron knew that in order to compete successfully his product had to be better than his competitors' and in 1921 the House of Carreras recorded a first in the industry by launching a brand destined to become a household name in over 120 countries worldwide. This was the first ever machine-made cork-tipped cigarette, selling under the brand name of Craven A, again using the name of the Earl of Craven whose family remain close friends of the Rothmans International Group of companies.
Craven A became such a huge success in the United Kingdom that various cork-tipped brands were launched to compete against it by Imperial Tobacco Company and other tobacco houses. But the competition fell by the wayside and Craven A is still marketed around the world.
At the same time as Craven A was pioneering a new fashion in cigarette smoking, the competition was moving in on the coupon business. But once again, Carreras stayed in front with their well-known coupon brand Black Cat.
Read more about this topic: Carreras Tobacco Company