Carreras Merges With Rothmans of Pall Mall
In November 1958, with the sale of the Baron family shares, Carreras merged with Rothmans of Pall Mall which by now had markets in some 120 countries around the world.
Two factors played an important part in bringing together Rothmans and Carreras. The first was the trend towards filter cigarettes which was beginning in the 1950s. Both Rothmans and Carreras had pioneered filtered brands. The second was Carreras’ decision to move manufacturing to the large, modern factory in Basildon which could provide much-needed production capacity for Rothmans with its expanding international trade.
A manufacturing agreement was entered into and by 1961 the business had expanded to the point where Carreras had acquired the Rothmans cigarette and tobacco business in Britain and some of its overseas markets. As a result of this deal, the biggest shareholder in the enlarged operation became Rothmans Tobacco (Holdings). As the business expanded so new trading links were forged and new businesses opened up.
Read more about this topic: Carreras Tobacco Company
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