Marketing and Promotion
Underwood promoted the record through the Carnival Ride Tour which ran through 2008. It started late January and ended on December 14, 2008. She performed over 137 live shows since the start of the tour, performing to over a million people.
She debuted several of her singles at the Academy of Country Music Awards and the Country Music Association Awards.
She also appeared on several shows to promote her album including The Ellen DeGeneres Show, The Oprah Winfrey Show, Saturday Night Live, Live With Regis and Kelly, The Early Show, American Idol, Good Morning America, Dick Clark's New Year's Rockin' Eve, The View, and at the Grand Ole Opry.
A Limited Edition CD/DVD release was made available only at Target stores. The DVD includes four live acoustic performances, as well as a four-part interview.
Following this a Platinum musicpass edition was released on January 15, 2008. This release included a previously unreleased track and two music videos.
On October 21, 2008, a 2-disc set was released at Wal-Mart. The second CD contains five Christmas tracks, of which all were available for radio download on September 29, 2008. "Do You Hear What I Hear" was previously released on the 2007 album Hear Something Country Christmas.
Read more about this topic: Carnival Ride
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