Background
As part of Capitol's shift in marketing strategy for Duran Duran to develop into a dance band over the course of 1982 (in a bid to shift more units of the Rio album), it was decided to release an EP of remixed tracks in various territories globally to capitalise on increased night-club play and to try to replicate that success on radio.
Part of this strategy also involved producer David Kershenbaum remixing various Rio tracks. Most of these remixes also appeared on the Carnival release as well as various twelve-inch singles.
The demand for Duran Duran material during the autumn of 1982 was quite high. DJs who heard the new mixes could not get enough, and started to put the dance mixes on the air. During the week of October 2, the US version of the "Carnival" EP actually entered the album charts at #98. It was gone by the following week.
The success of the "Carnival" EP gave the band enough clout to bring Kershenbaum back in to remix the entire A-side of the Rio album, which was duly released in the USA in November 1982.
Read more about this topic: Carnival (EP)
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