Carleton Free Press - Similar Tactics Used By Brunswick News

Similar Tactics Used By Brunswick News

HERE, a tabloid style weekly magazine, was New Brunswick's sole independent English language publication up until 2004, when the Irvings opened a competing "alternative" weekly called the Metro Marquee. While HERE had been publishing successfully for four years, the independent publication couldn't compete with the ad rates of the new Irving competitor and HERE's owners were forced to sell out to the monopoly rather than face financial ruin.

The Irvings closed down the Metro Marquee upon purchasing HERE and changed the paper from a staff-driven organisation to a freelance model, with most writers receiving 25 dollars per article and 10 dollars per photo.

On October 18, HERE, an Irving owned weekly which bills itself as "New Brunswick's Urban Voice", ran a cover story titled "Why not choose natural gas?" HERE normally requires its cover stories to be at least 1,000 words; the natural gas cover clocked in at 302. The article, which reads like a press release from a natural gas company, ran without listing its author, which also violates the magazine's normal guidelines.

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