Notable Campaigns
In 1921, Byoir began working in advertising and sales, when E. Virgil Neal, at Nuxated Iron, hired Byoir as a salesman. At first, Byoir worked for Nuxated Iron without pay; however, within weeks, Byoir was hired as the vice-president and the general manager of the company because sales increased so significantly. He worked for Neal from 1921 to 1929.
In 1930, Byoir leased two Cuban newspapers, the Havana Post and the Havana Telegram. Byoir wanted to increase the circulation of the newspaper in Cuba by increasing the number of American tourists to Cuba.
Byoir continued to lead a few other public relation campaigns but his next notable campaign was with the Franklin D. Roosevelt administration planning many charity balls for the President and helping establishing the March of Dimes foundation. Byoir's office was at 10 East 40th Street in New York, and from there he pursued his work in public relations, working with many other companies including the German Tourist Information Office, Freeport Sulphur Company, The Great Atlantic and Pacific Tea Company, Crosley Motors, and Eastern Railroads.
Byoir died in 1957. His company prospered for a few more decades and then was taken over by Hill & Knowlton. His name is still a common name brought up while discussing the history of public relations. The Museum of Public Relations states that Byoir said, "the two things required for a successful practitioner were to have an understanding of what motivates people, and to work for a good firm which stood behind him."
Read more about this topic: Carl R. Byoir
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