Advertising Jingle Singer
In the late 1970s Giammarese returned to the music business as a freelance session singer for advertising agencies. Giammarese had a successful four-year career in Chicago, considered the hub of the advertising industry during this time. His voice was heard as a solo or group artist on commercials for McDonald’s, United Airlines, Lava Soap, Kellogg’s, RC Cola, Pizza Hut, Whopper’s Candy, and Coors beer.
In 1980 John Gehron, WLS program exec, called Giammarese at the invitation of Mayor Jane Byrne, to see if The Buckinghams would be interested in reuniting for a premiere new event, ChicagoFest, to be held at Navy Pier. Giammarese called Nick Fortuna and Dennis Tufano, who agreed. Carl went back to lead guitar–backing vocals, Nick on bass–backing vocals, and Dennis on lead vocals. Recruiting drummer Tom Radtke and keyboardist John Cammelot, they set event attendance records.
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