Careless Talk Costs Lives (magazine) - The End

The End

From the beginning, it had been decided that Careless Talk Costs Lives would run for 12 issues, and then close, unless it had succeeded in its Quixotic attempt to destroy the rest of the music press. The issues were even numbered backwards, from 12 to 1. The final issue was published on November 1, 2003. True wrote:

“Don't mourn for us. We set out what we intended to do. Exist for 12 issues, and stop. Prove that it's possible to put together a great magazine with few resources, aside from enthusiasm and talent and a passion for music. Cover the music we love in a manner we felt was befitting - words unhampered by thoughts of shifting units, photography that never once resorted to gimmickry, illustrations that burned with a desire to communicate. Our design was clear and bold, rooted in the belief that we were proud of our words and photography and illustrations, and that we had no desire to hide them behind 'sexy' layouts and lurid headlines. No press photos. No ringtone adverts. No full-stand displays in WH Smiths. No consideration for content beyond that we were listening to, and moved by at the time.
So we didn't bring down the UK music press.
We still fervently believe we're right.”

True went on to publish Plan B magazine, and Gullick was behind Loose Lips Sink Ships.

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