Capitol (TV Series) - Scheduling/ratings

Scheduling/ratings

On June 8, 1981, CBS moved Search for Tomorrow, daytime television's longest-tenured soap and a fixture for nearly 30 years at 12:30 PM/11:30 AM Central, to the 2:30/1:30 PM timeslot between As the World Turns and Guiding Light in order to accommodate the hit serial The Young and the Restless. Procter & Gamble, who owned Search for Tomorrow, urged CBS to return the show to its former slot. The network refused, and when their contract with CBS expired, P&G sold Search for Tomorrow to NBC Daytime and the show premiered there on March 26, 1982. CBS replaced Search for Tomorrow with Capitol, scheduled against the last halves of NBC's Another World and ABC's One Life to Live, the latter of which dominated the ratings at the time.

Capitol debuted on CBS in 1982 in 8th place in the ratings, roughly the same as Search for Tomorrow had done. Capitol remained in 8th place throughout its five-year run, with its best ratings points of 6.4 achieved in the 1983-1984 television season. In 1985, ratings fell slightly from a 5.8 to a 5.1, prompting some CBS affiliates to drop the show. CBS subsequently canceled the show and replaced it with The Bold and the Beautiful on March 23, 1987. However, CBS put The Bold and the Beautiful in the 1:30/12:30 timeslot, bumping As the World Turns to 2/1. The Bold and the Beautiful became both CBS' and America's second-highest rated soap opera, but its ratings never surpassed Capitol's ratings peak.

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