Sponsorships
The company is a major sponsor of sports teams. In 2001, it became the principal sponsor of the Florida Citrus Bowl, an annual college football game played in Orlando, Florida, renaming it the Capital One Citrus Bowl and then eventually the Capital One Bowl. In the UK, the company sponsored Football League Championship football clubs Nottingham Forest from 2004 to 2009 and Sheffield United from 2006 to 2008. In 2008 and 2009, the company sponsored several curling events all across Canada. It sponsors a mascot challenge every year. The winner is announced on the day of the Capital One Bowl. On June 1, 2012, it was announced that Capital One had entered into a 4 year agreement to sponsor the English Football League Cup.
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