Music Video
The video, directed by British comedian Richard Ayoade (who had also directed the band's video for "Oxford Comma") and set in the 1980s, was filmed in Spring Lake, New Jersey at Kaitlin Files' shore house. It is the first video where Vampire Weekend consciously decided to use a narrative with the band becoming characters, unlike previous videos which were "fairly abstract no narrative". Koenig said he felt there was "a Tim Burton element" to the video, in which the band reinvented their image as goths, "with white faces, spiked hair and black outfits". The characters were created in 2007 by Koenig, who came up with rough ideas and images, and was helped by Ayoade to create a story from them.
Bass guitarist Chris Baio said that the band devotes a lot of time to touring, so "when do something different like this, it is an exciting thing." Keyboardist Rostam Batmanglij said that the band is "interested in visuals, and it's a treat for to get to do this."
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Famous quotes containing the words music and/or video:
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