Canterbury-Bankstown Bulldogs - Name and Emblem

Name and Emblem

The name and emblem of the club has changed several times over its history. At the club's foundation in 1935, it was known only as 'Canterbury-Bankstown', without an animal mascot. The nicknames 'Berries' and 'C-Bs' (or, derisively, 'Country Bumpkins') were often used informally, 'C-Bs' being used from the outset and 'Berries' coming into use by the mid 1940s. The club had been referred to as the 'Bulldogs' as early as 1977. In 1978, the Bulldog mascot and name was adopted, with the club becoming known as the 'Canterbury-Bankstown Bulldogs'. This was the name used throughout the team's 1980s glory era. In 1995 the club name was changed to 'Sydney Bulldogs', reflecting a similar change by Eastern Suburbs (to 'Sydney City Roosters'). The name changed again in 1996, returning to 'Canterbury Bulldogs' with 'Bankstown' omitted, and yet again in 2000, to the geographically indistinct 'Bulldogs'. Bob Hagan, the club boss at the time of the 2000 change, explained that the dropping of the name 'Canterbury' was intended to broaden the appeal of the club outside of its traditional supporter base, so that the club could attract a geographically diverse following like Manchester United or the Chicago Bulls. Despite the name change, some supporters, as well as many television and radio commentators, continued to refer to the club as 'Canterbury'. In the most recent change, board officials voted in late 2009 for the club to return to 'Canterbury-Bankstown Bulldogs' from the 2010 season onwards.

The initial crest was a 'C-B' in a shield. The adoption of the 'Bulldogs' name and mascot took place in 1978. There have been three main versions of the mascot logo. The first, which featured a snarling bulldog inside a circle, was replaced in 1998 by a more 'cartoonish' logo of a bulldog's head. In 2009, the club announced that the logo would be changing again, and asked members to vote on which of two similar proposed logos would be used from 2010. The rationale for the logo change was to celebrate the club's 75th anniversary in 2010 and to better reflect the club's "true essence and history". Two months later, the new design was unveiled, with the official change of logo taking place in November 2009. The current logo returns to the standing bulldog of the 1978–1997 logo, although it is no longer snarling. It also references elements of the club's history by incorporating the 'C-B' emblem, the club's year of foundation (1935), and the blue and white 'V' design which has featured on many of the club's jerseys over the years. The change of name from 'Bulldogs' to 'Canterbury-Bankstown Bulldogs' took place after the new logo was unveiled.