Release
"Can't Speak French" was one of many options for a third single; others included "Close to Love" and Girl Overboard". The single was confirmed on 15 January 2008 on the official site. Promotion for "Can't Speak French" was initially put on hold, so that Cheryl Cole could sort through her marital problems with Chelsea and England player Ashley Cole, but later resumed. Their new television series, Passions of Girls Aloud, also premiered on 14 March, with the Passions Mix of "Can't Speak French" being used as the programme's theme.
The single was released as a digital download on 14 March 2008 and on two CD single formats on 16 March 2008. The first disc included a previously unreleased track entitled "Hoxton Heroes", co-written by Girls Aloud. The second disc included the French version of the track, "Je Ne Parle Pas Français", as well as an acoustic cover of Robyn's "With Every Heartbeat" from the BBC Radio 1 programme Live Lounge and the Tony Lamezma Passions Mix. A shortened radio edit of the Tony Lamezma remix was released as a digital exclusive.
Girls Aloud also held a competition on their official website for a signed poster. Fans submitted their own original verse for "Can't Speak French", with five winners being announced throughout the week of the single's release.
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