Media and The Bee
When Canwest sponsored the bee, it enjoyed significant coverage from Canwest-owned media outlets. A documentary on the event was produced in 2005, a live broadcast was aired in 2007, and edited versions of the finals were broadcasted in 2006 and 2008. These broadcasts were all aired on the Global Television Network. Live webcasts are also featured each year. In 2011, CBC became the new broadcast partner and created a special one-hour primetime feature on the Canadian final called "Spelling Night in Canada". It usually takes place on the last week of March.
All Postmedia daily newspapers participate in the spelling bee, with the exception of The Province in Vancouver, as the company also owns the sponsoring Vancouver Sun. Postmedia's National Post, based in the Toronto area, serves as sponsor for that market. Uniquely, the Hamilton competition was co-sponsored by the National Post and a Canwest-owned TV station, CHCH-TV, and not a local paper such as The Hamilton Spectator. Hamilton does not have a local sponsor beyond 2009, after which CHCH was sold from Canwest to Channel Zero Inc. Hamilton spellers compete at the Toronto National Post spelling bee.
Other newspaper sponsors include the Winnipeg Free Press, The Telegram in St. John's, The Chronicle Herald in Halifax, The Chronicle-Journal in Thunder Bay, and The Guardian in Charlottetown and The Daily News in Kamloops, British Columbia.
The Saturn brand of General Motors was the presenting sponsor for 2005 and 2006. Saturn withdrew in 2007 and was replaced by Canada Post. Other national sponsors have included Air Canada, AIC Limited, Oxford University Press, the Canadian Museum of Civilization, and the Lord Elgin Hotel. The current national sponsors are Egg Farmers of Canada and the Canadian Broadcasting Corporation (CBC).
Read more about this topic: Canspell National Spelling Bee
Famous quotes containing the words media and/or bee:
“One can describe a landscape in many different words and sentences, but one would not normally cut up a picture of a landscape and rearrange it in different patterns in order to describe it in different ways. Because a photograph is not composed of discrete units strung out in a linear row of meaningful pieces, we do not understand it by looking at one element after another in a set sequence. The photograph is understood in one act of seeing; it is perceived in a gestalt.”
—Joshua Meyrowitz, U.S. educator, media critic. “The Blurring of Public and Private Behaviors,” No Sense of Place: The Impact of Electronic Media on Social Behavior, Oxford University Press (1985)
“Where the bee sucks, there suck I,
In a cowslip’s bell I lie;
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On the bat’s back I do fly
After summer merrily.
Merrily, merrily shall I live now,
Under the blossom that hangs on the bough.”
—William Shakespeare (1564–1616)