Canon Digital IXUS - History

History

This article uses the Digital IXUS model names unless otherwise stated. The comparison tables in this article list equivalent IXY Digital and PowerShot Digital ELPH model names.

Canon's PowerShot A and S line of the time were being made as small as contemporary technology allowed, and demonstrated the demand for a small digital camera of good quality. Canon used its experience with small film cameras, particularly the APS IXUS, to mass-produce good digital cameras smaller than anyone else had managed up to the time (the first Digital IXUS was the smallest 2MP then available) and reused the popular IXUS/IXY/ELPH brand name with the tag line "The DIGITAL IXUS blends Canon's award-winning IXUS design with PowerShot digital technology."

The first Digital IXUS, released in June 2000 fitted the technology of the PowerShot S10 into a body similar to the APS IXUS II. Between 2003 and 2004, starting with the Digital IXUS II, Canon moved from the use of CF cards to SD cards to create thinner cameras.

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