Public Service Announcements (PSA)
One current activity is the development of three 30-second public service announcement television spots into eight languages. These spots have been broadcasted on OMNI-TV since February 25, 2010. The theme of these PSA is to "see people for who they really are: Unite Against Racism Campaign". The eight languages used for the PSA reflects the linguistic diversity of the increasing Canadian immigrant population and includes spots in Cantonese, Italian, Mandarin Chinese, Polish, Portuguese, Spanish, Tamil and Urdu. The whole production was funded by Rogers OMNI Television. “The impact of making key anti-racism messages available to multilingual audiences is an important step towards building an inclusive and accepting Canadian society,” says Madeline Ziniak, National Vice President of Rogers OMNI Television, which has fully funded the production of the PSAs. "OMNI is privileged to contribute, participate and make a difference in these aspirations." The PSAs are used in the largest multimedia anti-racism campaign in Canada.
In partnership with the National Film Board of Canada, various mockumentaries about racism in the workplace "Work for all" have been released on http://www.nfb.com. Work for All is produced by the National Film Board of Canada with the Participation of Human Resources and Skills Development Canada.
Read more about this topic: Canadian Race Relations Foundation, Current Activities
Famous quotes containing the words public and/or service:
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