Campaign To Prevent Labeling of Genetically Engineered Ingredients in California
Throughout 2012, Campbell's contributed $500,000 to a $46 million dollar political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers" This organization was set up to oppose a citizen's initiative, known as Proposition 37, demanding mandatory labeling of foods containing genetically modified ingredients. As a result, there is a growing boycott of their products across North America.
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