Campbell Rose - Business Career

Business Career

Capitalising on his sporting successes and combined with his entrepreneurial skills, Campbell moved to managing specific sporting events, firstly as Sports and Recreational Marketing Manager for the Victorian Health Promotion Foundation (part of the Victorian Government) in 1989 and from 1990 - 1994 as Executive Director of the Victorian Yachting Council, now Yachting Victoria. In this role he held various positions with the Australian Yachting Federation, now Yachting Australia, and the International Yacht Racing Union, now the International Sailing Federation.

From 1995 to 1997 Campbell held the position as Chief Executive of the Melbourne Major Events Company Limited, which was responsible for many international concerts, festivals and international sporting championships and events being brought to Melbourne and Victoria for the first time. The success of the Melbourne Major Events Company was an integral part of repositioning Melbourne as a liveable city, and a city that is internationally recognised as a major sporting and events capital. The procurement of these events heavily drove Victoria's economic recovery and infrastructure development, particularly around public amenity and sporting facilities.

A move to the position as Chief Executive of the Melbourne 2006 Commonwealth Games Bid, working with Ron Walker, saw the company successful in its bid for the Commonwealth Games to be held in Melbourne in 2006.

Campbell moved to Brisbane in early 1999, as Chief Executive of the 2001 Goodwill Games. This was the most successful games held from a financial perspective.

In August 2002, Campbell joined the Western Bulldogs, AFL Football Club as Chief Executive. The financial and operational problems of the Bulldogs were well documented.

After announcing a $3 Million loss within two months of arriving, Campbell set about transforming the football club into a viable, sustainable, community-oriented football club that served the needs of the whole of the western region of Melbourne. The club has yet to deliver on its on-field capabilities, but the foundations have been built off-field with a $30 Million Whitten Oval Redevelopment (the home of the Western Bulldogs) and substantial increases in members. The Club announced a small operating loss of $280,000 in financial year 2006.

In December 2010 Campbell resigned as Chief Executive of the Western Bulldogs to take up the role at Stralliance Developments.

Other past appointments include the State Boating Council, Victorian Olympic Council Board, World Sailing Championship Management Board, International Sailing Federation and the Marine Board of Victoria.