History
Campaign medals were first invented to recognize general military service in war, in contrast to meritorious decorations which were only issued on a small scale for acts of heroism and bravery. The first widespread use of campaign medals dates to the era of the Napoleonic Wars when Napoleon Bonaparte ordered a large number of ribbons and medals for issue to the soldiers serving under his command. Observing the soldiers pride at the receipt of such decorations, and their desire to receive more such awards, Napoleon was quoted as saying: "With a handful of ribbons I can conquer all of Europe".
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