Camel Trophy - Camel Trophy's Successor: 'The G4 Challenge'

Camel Trophy's Successor: 'The G4 Challenge'

The demise of the Camel Trophy left a gap.

In 2003, competitors representing sixteen nations helped Land Rover fill that gap. Surprisingly, the inaugural Land Rover G4 Challenge contained many of the elements of Camel Trophy 1998, which Land Rover had reportedly been disappointed with. The "ultimate global adventure" was a test of skill, stamina and mental agility in four separate stages, each in a different time zone. The prize: a top-of-the-range Freelander or Range Rover. In true Camel Trophy style, the winner Rudi Thoelen, declined a Range Rover, and opted for two Defenders instead.

The 2006 Land Rover G4 Challenge promised to be tougher than the inaugural event and delivered a more vehicle-based focus. The competitors, working in bi-national teams faced thousands of miles of vehicle-based activity in Thailand, Laos, Brazil and Bolivia.

The 2008-9 G4 Challenge, supporting the Red Cross and based in Mongolia was cancelled in December 2008 in the middle of the selection stages due to the current global economic downturn. Land Rover were forced to end the event as a cost saving-measure to allow them to focus on product launches in 2009.