Cadbury Roses

Cadbury Roses are a selection of individually wrapped chocolates currently made by Cadbury. Introduced in 1938, they are named after the English packaging equipment company "Rose Brothers" (later Rose Forgrove), that manufactured and supplied the machines that wrapped the chocolates.

Roses are an inexpensive confectionery, containing a small proportion of cocoa solids, and a high proportion of vegetable fat. A large packet can be bought cheaply, making them a common stand-by gift choice due to the variety of contained chocolates. They are an extremely common gift on Mother's Day and sell well throughout the Christmas period. They are available in tins, boxes, or jars, and in the United Kingdom and Ireland currently contain 10 different varieties of chocolate:

• Brazilian Darkness - A chewy toffee square with pieces of brazil nuts, coated in dark chocolate (red plastic-foil twist-wrapper with gold twists).

• Cadbury Dairy Milk - One rectangular chunk of Cadbury Dairy Milk chocolate divided into two squares (classic purple plastic-foil twist-wrapper, bearing 'Cadbury Dairy Milk' and the traditional 'glass and a half' logo). This is the only chocolate in the selection where the wrapper does not bear the 'Cadbury Roses' logo - all others do.

• Golden Barrel - Milk chocolate in the shape of half a barrel, filled with caramel (was formerly wrapped in gold foil, now in gold plastic-foil twist-wrapper). Previously named Caramel Keg.

• Caramel Velvet - Cadbury Caramel piece, with added truffle inside (wrapped in green plastic-foil).

• Country Fudge - Rectangular fudge piece, coated in milk chocolate (wrapped in light brown plastic-foil).

• Hazel in Caramel - Crescent-shaped milk chocolate with hazelnut plant engraving on top, filled with caramel and a hazelnut (purple plastic-foil twist-wrapper)

• Hazel Whirl - Dome-shaped milk chocolate, patterned with spiral twirl, with hazelnut in centre (purple plastic-foil twist-wrapper with orange twists).

• Strawberry Dream - Square-shaped milk chocolate with strawberry seed engravings on top, filled with strawberry-flavoured cream fondant (pink plastic-foil twist-wrapper).

• Tangy Orange Creme - Square-shaped milk chocolate with orange engraving on top, filled with orange-flavoured creme fondant (wrapped in orange plastic-foil twist-wrapper).

In Australia the varieties have changed and are currently (2012):

• Dairy Milk - Purple and gold.

• Hazelnut Praline Crisp - Orange and silver.

• Strawberry Cream - Red and silver.

• Classic Fudge - Silver and blue.

• Chocolate Supreme - Violet and orange.

• Caramello Deluxe - Orange and violet.

• Orange Chocolate Delight - Brown and orange.

• Cherry Heaven - Silver and red.

• Hazelnut Whirl - Pink and silver.

• Turkish Delight - Yellow and red.

• Vanilla Butter Caramel - Silver and orange.

• Peppermint Cream - Green and silver.

All are in twist-wrappers.

Current varieties in New Zealand:

• Dairy Milk - Purple and silver.

• Hazelnut Praline Crisp - Orange and silver.

• Strawberry Cream - Red and silver.

• Classic Fudge - Silver and light blue.

• Chocolate Supreme - Dark blue and orange.

• Caramello Deluxe - Bronze and black.

• Orange Chocolate Delight - Brown and orange.

• Hazelnut Whirl - Pink and silver.

• Turkish Delight - Yellow and red.

• Vanilla Butter Caramel - Silver and orange.

• Peppermint Cream - Green and silver.

• Cherry Heaven - Silver and red.

All are in twist wrappers.

They are most frequently advertised with the classic slogan of "Say 'Thank You', with Cadbury Roses" in the UK, New Zealand, and Australia, and "Thank you very much" on television advertisements. A memorable 1960s UK advertising campaign used the slogan 'Roses Grow On You' and included television advertisements presented by the comedian Norman Vaughan.