Products
Major chocolate brands produced by Cadbury include the bars Dairy Milk, Crunchie, Caramel, Wispa, Boost, Picnic, Flake, Curly Wurly, Chomp, and Fudge; chocolate Buttons; the boxed chocolate brand Milk Tray; and the twist-wrapped chocolates Heroes.
As well as Cadbury's chocolate, the company also owns Maynards and Halls, and is associated with several types of confectionery including former Trebor and Bassett's brands or products such as Liquorice Allsorts, Jelly Babies, Flumps, Mints, Dolly Mix, Black Jack chews, Trident gum, and Softmints.
Notable product introductions include:
- 1865: Cocoa Essence
- 1875: Easter Eggs
- 1897: Milk Chocolate and Fingers
- 1905: Dairy Milk
- 1908: Bournville
- 1915: Milk Tray
- 1920: Flake
- 1923: Creme Egg (launched as Fry's)
- 1929: Crunchie (launched as Fry's)
- 1938: Roses
- 1948: Fudge
- 1960: Dairy Milk Buttons
- 1968: Picnic
- 1970: Curly Wurly
- 1974: Snack
- 1976: Double Decker
- 1983: Wispa (relaunched 2007)
- 1985: Boost
- 1987: Twirl
- 1992: Time Out
- 1995: Wispa Gold (relaunched 2009 and 2011)
- 1996: Fuse
- 2001: Brunch Bar, Dream and Flake Snow
- 2009: Snow Bites
- 2010: Dairy Milk Silk and Dairy Milk Bliss
- 2011: BiscBits and Big Race
- 2011: Cadbury Bliss
- 2012: Marvellous Creations
Read more about this topic: Cadbury
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